|
AgileDelta, Inc. Hires Vice President of Marketing
Former Microsoft Marketing Executive To Expand Company's Commercial Market Presence
BELLEVUE, Wash. –– March 1, 2006 –– AgileDelta™, Inc.,
the leading provider of software that pushes information to mobile devices at the edge of business networks, today
announced that Doug Martin has joined the company as Vice President of Marketing. He will be responsible for expanding
AgileDelta's commercial market presence beyond its thriving military customer business.
Mr. Martin has over twenty years experience in technology industry marketing. He spent fifteen years at Microsoft
Corporation where he drove the rapid expansion of the company's education sales and marketing business, developing
packaging, pricing, licensing programs and reseller networks for reaching K-12 and higher education institutions.
He also helped launch Microsoft's early efforts to develop marketing and sales strategies for reaching small and mid-size
businesses worldwide. In recent years, Mr. Martin has been consulting a number of smaller Seattle-area technology
start-ups and serving on the boards of several regional non-profit organizations. He has a finance and economics
degree from the University of Washington and a Masters in Marketing Management from the Kellogg School at
Northwestern University.
"We're thrilled to have Doug on board to help us dramatically expand our commercial business presence" said AgileDelta
founder John Schneider. "As we prepare for the launch of our two core products, Efficient XML™ and AgileDelta Mobile
Information Client™, Doug's expertise in developing licensing, distribution, and marketing strategies will be
invaluable to that expansion."
About AgileDelta, Inc.
AgileDelta's Efficient XML (EFX) is a very compact, general purpose, high performance XML format. It extends the
benefits and reach of XML to small, mobile and embedded systems, while increasing the performance and scalability
of existing XML applications. Efficient XML reduces the size of XML data and decreases the processor power, memory
and battery life required to process XML. As such, it enables the timely flow of information to and from an unprecedented
array of devices and users.
AgileDelta's Mobile Information Client (MIC) is the first product to enable the development of compelling mobile web
service applications on mass market devices. MIC applications run on hundreds of millions of PDAs and mobile phones sold
by Nokia, Sony Ericsson, Motorola, Samsung, Sanyo, NEC, Siemens, RIM, Palm and others. MIC enables a new class of highly
interactive, occasionally connected mobile internet applications that respond immediately to user requests and continue to
work when network access is intermittent or unavailable. MIC applications run on more devices, have more features, communicate
with more back-end servers and consume less storage, battery life and processor cycles than others. MIC reduces development
time and cost by automating complex development tasks and eliminating the need for developers to master complex protocols,
programming models and software libraries. Unlike other approaches for developing rich mobile internet applications, MIC
does not require proprietary platforms, protocols or programming languages and it works well on the small mass-market devices
that most consumers and business people carry everywhere.
AgileDelta is the leading provider of software that pushes information to the edge of networks, elevating mobile devices
to true 'smart clients'. Our products bridge the gap between high-speed business networks and mobile networks by dramatically
improving the efficiency of XML data and reducing the footprint required to run standard web services, increasing the value and
capability of mobile devices. AgileDelta is a privately held company with headquarters in Bellevue, Washington.
For more information about AgileDelta, its product line, or its Early Access Release Program,
email info@agiledelta.com or call us at 425-644-7122.
AgileDelta, Efficient XML, and Mobile Information Client are trademarks of AgileDelta, Inc.
All other brand and product names are trademarks or registered trademarks of their respective holder.
|
|
|
PRODUCTS